I recently had a conversation that helped to clarify the conflict between the Right/conservatives and the Left/liberals. I believe that in a free democracy such as that of the US, the Left will always maintain an edge. This is because they are strong advocates of the individual in terms of freedoms and benefits. What individual would not find more personal freedom, more personal benefits more appealing, especially if someone else pays for it? The gist of the Left's appeal is undeniable and difficult to counter; I do not know if the Right has the right stuff. The Right/conservatives have consistently place their emphasis external to the individual in either principles of morality or the needs of the community (both of which are entwined of course.) How much appeal can these ideals carry unless an individual comes to appreciate sacrifice and selflessness (traits typically only manifesting with parenthood, at best). That as individual we must also act with some consideration of our community.
Where the Left proposes freedom, the Right proposes responsibility. In a free democracy both qualities are essential. Perhaps we are in a natural ebb of responsibility but it sure seems our popular culture appear to be gushing with personal freedom and a bit short on responsibility.